New interactive installation for a Manhattan corner shop.
‘Bird on a Wire’ is a projected interactive display created for a pair of storefront windows at the corner Mercer St. and Washington Pl. in Manhattan. By calling a number a passerby can set birds perched on telephone wires into motion while listening to their flocking sounds on a cellphone. Each bird is individually mapped to the space’s physical set design and the animation is triggered when the birds receive a call to the designated number. The installation transforms a traditional storefront into a literal call to action – engaging pedestrians into a playful two way interaction.