“odo” design goals
For the Next Generation is a catchphrase describing Sony CSR activities aimed at establishing a sustainable society. This thinking forms the basis of the “odo” design concept group, whose devices are powered by kinetic energy. The devices tap into children’s creativity, curiosity, and energy. In return, they offer new experiences, a sense of social consciousness and ecological values, and inspiration in forward-looking ways, which enhances their value even more. They are an invitation to enjoy a new level of interaction with devices, having fun moving parts, turning cranks, and using your body to generate energy as you play with them.